The big question

Employing a S.E.O tekkie or hiring JustClickOn Digital Marketing Services?

I remember using my metaphor for my clients from time to time as a good metaphor for what we do with them and on what schedule to see results. As with summer vacation, the development of e-business will take time and will require measures to help the site’s own “summer-time” step by step.

I believe, however, that it is this metaphor allows us most clearly illustrates what the current digital agencies operating model’s wrong and how our own way of action is unlike any other.

My Doctor or my Personal Trainer?

Man heartburn. One day, a man is heartburning so much that he decides to go to a doctor. A doctor prescribes a heartburn medicine to a man and states that the real cause of heartburn is overweight man. “Drop weight – eat healthier,” the doctor tells the man.

At home, the man looks at himself in the mirror and says the doctor is right. He changes his eating habits and, over time, finds the pounds to fall slightly. One day, however, the man will be heartburn again, and he will seek a second doctor. Again, the doctor prescribes her heartburn medicine and finds that the real cause of the problem is still male excess. “Drop weight – eat healthier and move more,” another doctor says to the man.

In addition to his diet, the man also changes his way of doing things. He goes moderately jogging and at home with a rubber band. Over time, a few kilos leave the body, after which the scales read to the same readings. There has been a development, but not enough to make the man happy with the result.

In this case, the man realises approaching the situation from the wrong angle. The advice given by the doctors has guided him day by day from the original problem – overweight – but the man is still miles away from his desired goal : to be a good man who can move and live healthy. In this case, the man sets his goal to participate in the half marathon in the coming year and survive to the finish with honour.

With his new ambition enthusiastic, the man is seeking a personal trainer replacement. He tells pt about his goals and the schedule he has set himself. Personal trainer listens, records the desired goals and starts building a suitable diet and fitness program for the next few months. “If you want to survive a half marathon, for the next three months we will need to improve your general condition, and then we will be able to focus on the development of the muscles of the legs and the middle body. However, if you follow the program I have built, you will survive the half marathon and at the same time get to the top ”, the personal trainer encourages the man.

Over the next few months, pt will put the man in to implement the program and monitor its compliance. The man meets pt every week, where the man is the man with the greatest responsibility for adhering to the program, which also motivates him in weak moments. With the help of Pt, a man learns to do the right kind of muscular exercise outside the hall and also change his jogging rhythm from time to time. The man has also learned to enjoy cooking, especially surprised by the abundance of flavours he has made.

Eventually, the moment of the half marathon comes and the man runs surprisingly easily. He can’t even imagine being the same man as he was a few more months ago – the extra pounds are gone and the muscles, tenderness, and rash have become healthy self-esteem. At the same time, he laughs, saying that he had followed the instructions given by both doctors and achieved the desired result.

However, without the help of a personal trainer, he would not have been able to get into this space. The personal trainer taught him to take responsibility for his own health and provided him with the tools to develop it. He no longer needs pt’s help, but during the project they have become friends and from time to time also practice together in the gym. Pt continues to give tips on new moves or new recipes that the man likes to take. The man is no longer nervous.

Problem-oriented approach is over

Most of the largest online marketing agencies still operate as the doctors mentioned in the story. They look for symptoms typical of the client’s site, make a diagnosis on the subject and try to eliminate the problem. This problem-oriented approach dates back to a time when a typical site partner did not have the expertise and motivation to consider the basic issues of search engine compatibility when building sites. Ignoring these things has provided a steady bread for the digital agencies.

However, times have changed. Site vendors have learned the basics of search engine optimisation, and now building a website to find a search engine right from the start is no longer an exception, but a default. However, the fact that the site is readable by search engines does not mean that the site is well-known to search engines. There is still a need, but unfortunately the typical development of site discovery has meant for example the following guidelines for the customer:

• • “Add more text to this page”

• • “The headers of these pages must be edited”
  • “Also edit page meta descriptions to fit”

That is, the client should “eat healthier and move more in practice ” in the online world , as in the story, the advice given to the men by doctors. There is no great planning, but measures are being taken to develop general discoverability.

Don’t be misunderstood, there are always people in every office who know how to develop a client’s online business like a story trainer. However, this explains why the choice of a suitable digital office for the company and the development of collaboration is still extremely personal – this developmental attitude is rooted in individuals’ own skills, not necessarily in the general way the house works.

If this person decides to switch from one office to another, the client may suddenly find himself lost. He may lack the confidence that an established consultant would be able to develop their online business with the same kind of pie as his predecessor. This customer distrust may not always be unjustified if the office’s internal documentation has been inadequate or there have been no common operating models for continuous development. No customer is excited to pay for the school’s “money” again.

Online marketing personal trainer

What if the office would build its operating model so that it would be based more on the story’s personal trainer? An office that would start developing business online business by designing an appropriate detailed action plan for them, monitoring its compliance, and training them to develop their online business independently by providing the appropriate tools and methods.

Online business is developing at a huge pace. These companies are at the cutting edge and have for many years been relying on their partners’ professional skills to keep them one step ahead of their competitors. We see, however, that at this stage the role of the office is no longer to be the outsourced hand of the company, but to play a more active role in the development of the customer’s online business.

This means customer coaching and sparring, requiring them to be more than they were before. The agency must set itself the goal of making the long run for the customer unnecessary – because the customer has learned to develop their online business independently, following established practices and operating models.

This is our approach and our way of working. This is what JustClickon promise to you.

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