Communicating in 2019

Communicating in 2019

Pictures say more than a thousand keywords! When browsing the social media update stream, a person first sees the picture. After that, he looks at the link title, and if there is some interesting content, he may still read the update text before clicking the link...
A/B Testing in SEO

A/B Testing in SEO

Would A/B Testing be still important for SEO? If you log in to almost any business web analytics account and look at what sources the site receives most of your visitors, you will always find organic search traffic as the largest or second largest source. And the...
The impact of Facebook FBCLID

The impact of Facebook FBCLID

What is FBCLID? Let’s start by explaining what exactly is FBCLID.FBCLID stands for ‘Facebook Click Identifier’, is a new parameter, which Facebook is adding to outbound links shared on Facebook. So if a link to your site is shared on Facebook now, and someone clicks...
Is your website converting?

Is your website converting?

Conversion When designing a website, it is easily mistaken for a general mistake and assumes their needs and behaviour on behalf of the user. But what happens when users collectively violate planned behavior by doing things differently than was intended? A perfectly...
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